ABOUT THE FOUNDER.
Hi there – I’m Katie!
Spending my career somewhere between the creative and commercial sides of business, I naturally have found myself becoming the glue of a company in almost every role I’ve held.
I started in branding and advertising agencies, I learned how to find the story, build the brand, shape the message, and understand what makes people pay attention. Eventually, I moved in-house with a multi-unit franchise based wellness company, where the work became much bigger than the brand itself.
After a year with my boots on the ground, I found myself at the leadership table while also staying close to the day-to-day reality of the business—working alongside entrepreneurs, operators, teams, customers, and franchise owners to make ideas work in the real world.
That perspective changed the way I see a brand. Seeing it that closely through a stakeholder’s eyes made me realize what a business says about itself is only part of the story. There’s the experience behind it, the people delivering it, the systems supporting it, the decisions being made when no one is looking, and ultimately, whether all of those things feel like they belong to the same business.
That's the space I'm interested in.
I’m drawn to businesses with a point of view. Businesses with a story, some texture, and something human at the center of them. The kind where you can feel that someone cared enough to build something worth building and then filled it with people worth investing in.
Sanas grew out of that experience—and out of a belief that meaningful work and financial success shouldn't have to compete with one another.
That’s what I mean when I say “Applied Emotion, Driven by Data”.
Let’s get a little personal
I studied Communication with a concentration in Public Relations and double minors in Advertising and Marketing at Florida Gulf Coast University, which probably explains why I’ve spent my career thinking about how people connect with ideas, why those connections matter and how to make them beautiful.
Post college I worked in agencies for a few years before doing a quick stint teaching yoga in between my 9-5. Cue the during that classic “gotta find myself” phase that most Millennials have. That didn’t last too long before I found a job that blended my love for following your heart and building a more traditional career path.
I'm longtime believer and practitioner in all things wellness. At a lunch with me, you’ll learn I have no interest in pretending a green juice is actually better than a really good pasta dish. I’m a firm believer that you have to let your soul decide what's best for your body but that looking at your biometrics is also super important.
You'll usually find me somewhere sunny, whether that's somewhere new or somewhere I've been a hundred times before. I'm an equal lover of travel and being completely at home—give me a flight (or even better a road trip in the truck with the Airstream in tow) to somewhere I've never been, or a slow morning in the backyard, my Mini Aussie named Sage nearby, a good book in hand or John Mayer on the speakers and nowhere I need to be.
I'm curious by nature. I like beautiful things, deep questions most people don’t think to ask, a well-written sentence, emotion in a photograph, and figuring out why something works—or why it doesn't.
And after enough years doing this both in my personal life and through my profession, I've learned that sometimes the smartest thing you can do is collect the data and then figure out how make something simpler.
That's what Sanas DOES.
Looking Through The Sanas Lens
Sanas works across branding, marketing, advertising, and public relations. Four disciplines, but not four separate boxes. Because what a business puts into the world should feel connected to what happens behind it.
We work with clients across a collection of projects rather than one-off engagements—building a relationship that allows the brand to develop with intention, consistency, and room to evolve.
The story you tell. The way you market it. The experience your customers have. The way your team communicates and sells. The systems quietly making all of it possible.
The work is understanding how those pieces influence one another, and knowing when they need to come together.
You don't need to arrive with the right terminology, a perfectly defined problem, or a five-year plan. Arriving unpolished is perfectly okay – that’s why we’re here. Or perhaps maybe you can see exactly why something you’re currently doing isn't working the way it should but can’t figure out how to make it right. Either is a good place to start.
Tell us a little about what you're building, where you're headed, or what isn't quite working. We'll talk, see what comes into focus, and decide whether working together makes sense for both of us.